Thursday, March 31, 2011

GIROTRA Karan, NETESSINE Serguei, POKALA Prash, GUPTA Disha
Better Place: The Electric Vehicle Renaissance
© 2011 INSEAD Case Study

 This case describes the innovative business model of Better Place Inc., an electric vehicle company. The key challenges in operating the business model are explained and data is provided to help compute the costs, benefits, net profitability and economies of scale that it offers.

Pedagogical Objectives: The case can be used in a variety of ways: to make an analysis of novel buisness models, to examine the viability of novel business models, to illustrate the challenges facing an innovative electric vehicle startup.