Wednesday, April 13, 2011

COOL Karel, PARANIKAS Petros
When Every Customer Is a New Customer: High-turnover Markets offer big Opportunities to win Share, Here’s how to do it Harvard Business Review 89, 5 (2011) 29-31

High-turnover markets offer big opportunities to win share and to beat seemingly unbeatable competitors. The article explains why customer turnover matters, why some markets have a higher turnover than others, how to enter high-turnover markets, and how to be successful in these markets.