Wednesday, April 20, 2011

HANSEN Morten T., IBARRA Herminia, VON BERNUTH Nana
Transforming Reckitt Benckiser
© 2011 INSEAD Case Study

This case details the transformation of UK consumer goods company Reckitt Benckiser from 1999 to 2010, during which time CEO Bart Becht and his team attained exceptional growth, profits and stock market performance.