Wednesday, April 20, 2011

STEPHEN Andrew T., MOLITOR Carina
Google Street View in France (A): Building Buzz for a New Product Launch
© 2011 INSEAD Case Study

Google Street View (GSV) is a feature of Google’s mapping products where users zoom in on street maps to see panoramic photographs of streets. It launched in 2007 in the US, and in France in 2008. This case describes the campaigns Google ran in 2008 to introduce GSV in France.