Thursday, June 23, 2011

Qualitative Research for International Business Journal of International Business Studies 42 (2011) 582-590

Qualitative research in international business has been rare, the main research streams of the field relying more on quantitative methods. This paper first outlines why qualitative research has been scant. It then presents areas, such as theory building, where qualitative research could make a substantial contribution. Third, it reviews approaches to ensuring high standards of qualitative research and criteria for evaluating it. Finally, research areas where qualitative research might prove fruitful are suggested