LOCH Christoph, KAVADIAS Stylianos
Implementing Strategy Through Projects in The Oxford Handbook on the Management of Projects Oxford University Press (2011) 224-251
The discipline of project management has focused since 1970 on the execution of projects, taking the mission and the strategic context as fixed and given. This narrow approach to projects, however, leads to project failures because strategy is often not given but emergent and ambiguous. This chapter offers methods to (a) align projects with expressed strategy, and (b) use projects to articulate and modify strategies based on the learnings that emerge.