MAXWELL Katrina, ANGEHRN Albert
AUtube: Video-Based Knowledge Transfer within Alstom
© 2011 INSEAD Case Study
This case documents the conception, development and launch of an interactive enterprise video platform, AUtube, to support continuous learning and knowledge transfer within Alstom. This innovative journey is placed in the context of the collaboration opportunities, barriers and levers already present in the culture of this global industrial company.
Pedagogical Objectives: The case can be used to discuss a number of topics including collaboration, knowledge management, enterprise video, and measuring the value of collaboration tools. It is designed to be used in MBA and Executive Education programmes in modules on technology management, information technology and organizational behaviour.