Friday, July 22, 2011

BIRKINSHAW Julian, BRANNEN Mary Yoko, TUNG Rosalie
From a Distance and Generalizable to up Close and Grounded: Reclaiming a Place for Qualitative Methods in International Business Research  Journal of International Business Studies 42, 5 (2011) 573-581

It is exhilarating to write the introduction to this Special Issue as it presents an important opportunity for qualitative research to reclaim its position as an integral part of international business (IB) research. The field of IB was founded on a rich qualitative research legacy (e.g., Bartlett, 1979; Crozier, 1965; Fayerweather, 1969; Johanson & Vahlne, 1977; Kindleberger, 1956; Prahalad, 1975; Wilkins, 1970, 1974). Over time, however, such methods have been progressively marginalized in our field as quantitative methods have become the norm. This shift in emphasis has mirrored the broader trend toward more positivistic empirical methods in the social sciences. The field of IB is “multidisciplinary in scope, and interdisciplinary in content and methodology” (statement of JIBS editorial policy). However, as our respective home disciplines came under growing pressure to solidify their legitimacy as scientific endeavors that merit scholarly attention, it is not surprising that we began to take on the norms propagated within our own academic communities that typically equated quantitative data with “hard science”.

BRANNEN Mary Yoko, VOISEY Christopher
Global Strategy Formulation and Learning from the Field: Three Modes of Comparative Learning for Global Strategy Formulation and a Case Illustration Global Strategy Journal 2, 1 (2012)