Friday, July 22, 2011

SMITH N. Craig, CRAWFORD Robert
Wal-Mart's Sustainable Product Index
© 2011 INSEAD Case Study
Also available: Teaching Note

As part of an effort to radically transform the company, Wal-Mart’s leaders undertake a number of sustainability initiatives, in particular the creation of a sustainable products index. If successful, the index will enable consumers to gauge the environmental impact of the products they decide to buy.

Pedagogical Objectives:  To examine why and how companies should respond to criticism of their social and environmental impacts; the challenges of mainstreaming sustainability; implications for retailers and sustainability of providing increased information on product environmental impacts to consumers; implications for other stakeholders of increased attention to sustainability, including suppliers and NGOs.