Friday, September 2, 2011

VAN WASSENHOVE Luk, MARTIJN Thierry
Max Foundation (parts A & B)
© 2011 INSEAD Case Study
Also available: Teaching Note

Case A describes how a couple who lost a child create a social venture - the Max Foundation - by applying sound business principles to maximize the impact per-euro-spent. Case B discusses the growth challenges facing the organisation today. Combining strategic, organisational and marketing topics, the case is well-suited for use as an exercise in integrative and inter-disciplinary business modeling. A wealth of supporting materials for instructors is available, including three videos and other background sources

Pedagogical Objectives: To make students familiar with the concept of business models for social ventures and explain the key decisions and activities within the business model. To recognise different opportunities for business model innovation by social ventures, and to identify concepts and tools from the business world that can be used in the humanitarian sector.