Wednesday, September 21, 2011

WITT Michael A., REDDING Gordon
The Spirits of Corporate Social Responsibility: Senior Executive Perceptions of the Role of the Firm in Society in Germany, Hong Kong, Japan, South Korea, and the United States Socio-Economic Review 10, 1 (2012) 109-134

We report our findings on cross-societal variations in values concerning Corporate Social Responsibility (CSR) held by senior executives from five economies. We find that executives in all five economies are concerned with the roles of their firms in society, with those in Japan most so and those in Hong Kong least so. However, executives in each context have different conceptualizations of how firms contribute to society. The data suggest variation along three dimensions: implicit versus explicit CSR, stakeholder-oriented versus production-oriented CSR within implicit CSR and different main stakeholders within stakeholder-oriented CSR. We discuss the implications of these findings for future research on CSR and for comparative business systems.