Friday, November 4, 2011

CHICK Stephen, ROSE Kyle Jacques
Team Type 1: Engaging People with Diabetes
© 2011 INSEAD Case Study

This case documents challenges in the growth of a NGO whose mission is to educate and inspire individuals with diabetes. Team Type 1 engages and encourages healthy lifestyles and effective control of diabetes by example. The original model is based on active participation of patients in cycling clubs, and the question of how to scale the model to broader geographies is raised.

Pedagogical Objectives:  Community wellness requires patient engagement as a mechanism for managing chronic conditions. This case provides a context for discussing one new model of patient engagement and general awareness of diabetes. The model has seen initial successes, but a mechanism for sustaining growth and development into more communities is raised for discussion.