Wednesday, December 21, 2011

CAMPOS FILHO Luiz Alberto, CASANOVA Lourdes, TAKAHASHI Nami
The Brazilian Sugar/Ethanol Sector
© 2011 INSEAD Case Study

This industry note analyses the sugar and ethanol industry in Brazil and in the world. The note analyses the birth and expansion of this industry between 1975 and 2011. It also looks at the impact of biofuels in the oil and the car industry and the role of public research institutions like Embrapa in Brazil in fostering innovation and increase in productivity in the agricultural sector in Brazil.

Pedagogical Objectives: The industry note provides background information on the: 1) Sugar and ethanol industry in Brazil and in the world, 2) Biofuels and flex-fuel cars, 3) Market for ethanol. The note can be used as background information for the "Cosan: The Making of a Global Leader" case.