Thursday, February 16, 2012

GOMES Dayse Azevedo, CAMPOS FILHO Luiz Alberto Nascimento, CASANOVA Lourdes
Institutional Influences on the Global CSR Actions ogf Brazilian Mining Company Vale
INSEAD Working Paper 2012/22/ST

This study examines institutional influences on the global Corporate Social Responsibility (CSR) actions of the Brazilian mining company Vale. The article combines the principles of Kostova, Roth & Dacin (2008) on the management of multinationals, the institutional factors proposed by Campbell (2007), and the ideas of Porter & Kramer (1999, 2006) on the interrelationship of companies and society. Using secondary data and interviews with people involved in the company’s CSR actions, we find that Vale has a formal policy, integrated with its strategy and based on international standards. But it does not have a global governance model and its activities are legitimized by coercive isomorphism.