Tuesday, May 22, 2012

CHATTOPADHYAY Amitava, BATRA Rajeev, OZSOMER Aysegul
The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands Mc Graw Hill Education Forthcoming

Breakthrough strategies Western business leaders can use to compete with their newest and toughest threat: innovative and expansionist companies in emerging-market nations
  • Western organizations are quickly losing market share and profits to emerging-market multinationals, as evidenced by such developments as Tata Motors's acquisitions of Land Rover and Jaguar and Lenovo's purchase of IBM's ThinkPad business
  • The book outlines the disruptive 'compete from below' strategies deployed by emerging-market multinationals, then explains how to gain a competitive edge by using these same strategies
Find more info on the book's website at http://www.emergingmarketmultinationals.com/