Friday, July 27, 2012

GODART Frederic
Trend Networks: Multidimensional Proximity and the Formation of Aesthetic Choices in the Creative Economy Regional Studies (2012)

In sociology, a key challenge is to comprehend the formation of aesthetic choices in the highly uncertain settings of the creative industries. The multidimensional proximity perspective—which goes beyond the geographical—developed in economic geography can be used to complement sociological approaches to the formation of choices in creative contexts. The question is explored using a comprehensive large-scale longitudinal dataset of high-end fashion organizations and their selection of stylistic trends presented at bi-annual fashion shows. Using a social network analysis approach, proximity constructs (geographical, temporal, organizational, and status-based) are used to explain the choice of trends conceptualized as temporary proximity.