Wednesday, August 22, 2012

SINGH Jasjit, BODE Christiane
Schneider Electric in India: Power Backup Products
©2012 INSEAD Case Study
Also available: Teaching Note

By 2011, Schneider Electric has built a substantial uninterruptible power supply business in India by adapting global products. But another power backup opportunity - the inverter sector - is more India-specific. The question is whether to prioritize this and, if so, whether to build it organically or by acquiring an Indian competitor. 

Pedagogical Objectives: This case illustrates globalization vs. localization forces in international business, sources of competitive advantage for multinational companies vs. emerging market players, achievement of frugal innovation in countries like India, strategic choices in international expansion, diversification strategies and use of organic growth vs. acquistion as modes of market entry and growth.