Wednesday, October 31, 2012

STADTLER Lea, VAN WASSENHOVE Luk
The Logistics Emergency Teams - Pioneering a New Partnership Model
 
©2012 INSEAD Case Study
Also available: Teaching Note

The case illustrates the challenging but successful journey of a cross-sector partnership that deploys pro bono resources from Agility, A.P. Moller Maersk, TNT Express and UPS to support the disaster response operations of the UN Logistics Cluster. To transform an initially abstract idea into an operating partnership, the partners invested in developing and maintaining sound relationships backed by core principles, standard operating procedures and a sophisticated training programme. Additionally, the partnership required active management at the corporate level. Building on a track record of successful deployments by the end of 2011, the partners have to decide how to scale up their impact.

Pedagogical Objectives: The case lays a foundation for the discussion of the formation and management of multi-company, cross-sector partnerships. Teaching topics include the drivers of such a partnership, key success factors and specific problems, managing engagement in such a partnership at an organizational level, and the challenge of scaling up its impact.