Monday, November 26, 2012

SWELDENS Steven, PUNTONI Stefano, KRUGER Justin, VISSERS Maarten
 When the Personal Becomes Interpersonal: Public Posturing in Unrealistic Optimism Advances in Consumer Research  (forthcoming)

People tend to report that they are less likely than others to experience the bad things in life, a phenomenon called unrealistic optimism. Five studies (meta-analytic, correlational, experimental)demonstrate that the desire to avoid the social disapproval associated with specific events (e.g., AIDS) plays a large role in optimistic responding.