Wednesday, January 2, 2013

Morris Holbrook on Marketing Ethics and Social Issues in Legends in Marketing

SMITH N. Craig
Morris Holbrook on Marketing Ethics and Social Issues in Legends in Marketing - Morris B. Holbrook, (Vol. 12: Macromarketing Applications, Part I - Ethical Concerns, Social Issues, and Animal Companions) Clifford J. Schultz, II (Ed.) Sage (forthcoming)