Tuesday, May 28, 2013

The InnoCar Project - Developing a Chip for the Future Automobile (parts A, B, C, D, E)

SENGUPTA Kishore, VAN OORSCHOT Kim 
©2013 INSEAD Case Study
Also available: Teaching Note

The case tracks a large project for developing a chip for automobile entertainment systems. Participants evaluate the project's continuing progress and viability through three episodes. The case holds important lessons for evaluating complex new product development projects that lack visibility, as well as the efficacy of stage gates for monitoring such projects.

Pedagogical Objectives: Evaluation of complex projects. Efficacy of stage gates for monitoring complex projects.