Tuesday, August 20, 2013

How Expectancies Shape Consumption Experiences

How Expectancies Shape Consumption Experiences in Interdisciplinary Science of Consumption, Morten Kringelbach, Brian Knutson, Stefanie Preston (Eds.), MIT Press (2014) 219-240

In this chapter we review behavioral and neuroscientific studies that investigate how expectations shape our affective experience. Drawing on existing studies in the domain of negative affective experiences such as pain and positive affective experiences such as taste pleasantness, we suggest a multidisciplinary model of how expectancies alter our subjective consumption experience.