The purpose of the symposium is to continue to build community and foster sharing of research ideas and findings among researchers working at the intersection of marketing, psychology, economics and neuroscience. We invited submissions that demonstrate the power and promise of using neuroscientific knowledge and methods to answer important marketing questions.
The Symposium will be held on September 26, 2013, at HEC Lausanne (http://www.bus.umich.edu/Conferences/Consumer-Neuroscience-Symposium/), before the Society for Neuroeconomics Annual Meeting.
This is a half-day event, consisting of several invited and reviewed talks by top-researchers in the area, followed by the panel consisting of marketing, psychology, and neuroscience experts.
Confirmed and tentative invited speakers and panelists include Colin Camerer, Paul Glimcher, Eric Greenleaf, Scott Huettel, Nina Mazar, Drazan Prelerc, Eric Singler, Ale Smidts, KlausWertenbroch.
Symposium Organizing Committee:
Ulrich Hoffrage, HEC Lausanne, Switzerland
Eric Johnson, Columbia, USA
HilkePlassmann, INSEAD & Ecole Normale Superieure, France
Carolyn Yoon, University of Michigan, USA
We thank our sponsors:
INSEAD’s Center for Decision Making and Risk Analysis (http://centres.insead.edu/decision-making-and-risk-analysis/)