Tuesday, September 3, 2013

Portrait of an Emotional Leader: Steve Jobs, Redefining Apple

HUY Quy, JARRETT Michael, DUKE Lisa
©2013 INSEAD Case Study

This case allows a rich and nuanced discussion of the various leadership dimensions of Steve Jobs, CEO of Apple Computers, who was widely regarded as a visionary leader but could be harsh with people working around him. The case raises the strategic question of profit sustainability and organizational resilience. Could Apple thrive as a creative company without Jobs? Was Jobs an emotionally intelligent leader? (why/why not) Was Jobs a good leader?

Pedagogical Objectives: This case allows a rich and nuanced discussion of the various leadership dimensions of Steve Jobs, CEO of Apple Computers, who was widely regarded as a visionary leader but could be harsh with people working around him. The case raises the strategic question of profit sustainability and organizational resilience. Could Apple thrive as a creative company without Jobs? Was Jobs an emotionally intelligent leader? (why/why not) Was Jobs a good leader? The case enables students to evaluate his leadership competence by using different theories of leadership.