©2013 INSEAD Case Study
Companies regularly face difficulties, but sometimes they have to face a "life threatening" crisis. Such events challenge leadership, not least because of their complexity - technological puzzles, loyalty and political maneuvering, branding and communication issues, to name a few. But they can also be are powerful integrative moments, and when "well navigated" they can become opportunities for wider company reforms.
Pedagogical Objectives: The objective is to help students see how crisis is an opportunity for change, although it must be navigated well and with a supportive coalition. The case also reveals how crisis is an opportunity for natural opposition to surface.