Friday, February 28, 2014

1st Blue Ocean Strategy Visualizer App: Strategy Canvas

KIM W. Chan, MAUBORGNE Renée
1st Blue Ocean Strategy Visualizer App: Strategy Canvas
Launched 2nd quarter of 2013


An easy, efficient, and highly effective creativity platform, the new Strategy Visualizer enables users to dynamically create and collaborate on strategy canvases and ERRC grids using intuitive touch controls and a clean interface. It is an excellent companion tool for analysing, formulating and communicating strategy, whether you are an expert strategist or just getting started in Blue Ocean Strategy. Created by INSEAD, the Blue Ocean Strategy Visualizer App for iPad is available free from the iTunes App Store.

Create your strategy canvas to analyse your strategic landscape
Managers often crunch numbers instead of developing a clear strategic picture first. Based on the Blue Ocean Strategic approach, the Strategy Visualizer lets you draw the big picture first. Start by listing your key factors of competition along the x-axis and plot your and your competitors’ offering levels across the y-axis to draw the value curves. Discover how the approach consistently opens your eyes to strategic realities and unlocks your creativity to break out of competition.

Edit your strategy canvas using simple drag and drop features
Creating paper or spread sheet-based Strategy Canvases can be cumbersome, requiring participants to continuously re-draw and re-plot value factors across alternative strategic offerings. The Strategy Visualizer allows you to simply drag and drop value factors and offering levels to edit the strategy canvas. As you reorder the value factors, the Visualizer instantly reconfigures the value curves for substitute offerings.

Visualize the Eliminate – Reduce – Raise – Create Grid
The strategy canvas is complemented by the Eliminate-Reduce-Raise-Create (ERRC) Grid that helps you formulate your future To-Be strategy. This framework drives you to consider each of the four actions – eliminating, reducing, raising and creating – that are essential to unlocking a new blue ocean and immediately flags strategies that are focused on only differentiation or cost reduction.

Share and Save Strategy Canvases
The Strategy Visualizer’s sharing features facilitates teamwork, whether your team is in the same room or dispersed across the world. Team members can easily export and import work by email, and users who do not have the App can view high quality images.