Friday, April 4, 2014

hypios: Seeking a Business Model for Open Innovation

GIROTRA Karan, TERWIESCH Christian
©2014 INSEAD/Wharton Case Study
Get the case from INSEAD Case Publishing

Hypios offers companies (called “seekers”) a secure website where they can formulate and publish R&D problems and reach out to a global community of “solvers”: engineers, scientists and other experts in the Hypios network. The idea is that seekers offer monetary rewards for the right solution and solvers compete to find the best solution and win the reward. Hypios must identify industries where this business model would be most promising and develop an appropriate business model.