Friday, April 4, 2014

TomTom: A Case Study of How TomTom Derived “Place Surplus” in Amsterdam

MAHROUM Sami, SCOTT Elizabeth
©2014 INSEAD Case Study
Also available: Teaching Note

This case explores TomTom’s striking success as it evolved into a market leader in navigation systems headquartered in Amsterdam. It addresses the locational factors that have either contributed to or detracted from its success, and discusses how these have affected the company’s ability to innovate and adapt over time.