Friday, April 4, 2014

France O-Kaeshi

VAN WASSENHOVE Luk, CRAWFORD Robert
©2014 INSEAD Case Study
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In the wake of the tsunami, a number of entrepreneurs decide to seize the opportunity to modernize the industry and change their business models, although many obstacles remain. In this context, the case examines the characteristics of the Japanese economy, the behaviour and expectations of consumers, and the process of innovation. The business case can be made, as well as some analysis of the country’s ailing economic system.