Wednesday, May 7, 2014

Trusted Family (parts A & B): Building a Career with Family Entrepreneurship?

CARLOCK Randel, BLONDEL Christine, von ALBERTINI Marie-Anne
©2014 INSEAD Case Study
Get the case from INSEAD Case Publishing

Studying or practicing? Being an entrepreneur or a manager? Working for the family business or not? How much should business-owning families support their young? The Trusted Family case discusses some fundamental dilemmas of next-generation family business members. It follows two young family entrepreneurs who launch their own company, a social media platform for other family businesses, thus finding not only a new way of working with the family business, but also how to leverage it.