Wednesday, May 7, 2014

INGLOT: Conquering the World

HUY Quy, NECAS Zdenek
©2014 INSEAD Case Study
Also available: Teaching Note
Get the case from INSEAD Case Publishing

INGLOT is among the few Polish companies to have succeeded in ‘going global’. It is recognized in the professional cosmetics industry for its pioneering innovation and appreciated by customers for its wide range of reasonably priced high-quality products. As INGLOT plans to aggressively expand, the executive team faces several key challenges.