Wednesday, May 7, 2014

Quick Growth at QlikTech

LARRECHE Jean-Claude, JARISCH Dawn
©2014 INSEAD Case Study
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QlikTech, with its disruptive technology and business model, seems to have found a market niche in the mid-market business-to-business software segment. The big 5 market participants are now starting to offer the in-memory technology that QlikTech has built its business upon. In the light of the traditional vendors’ encroachment, can QlikTech’s growth be sustained?