Wednesday, May 7, 2014

Quick Growth at QlikTech

©2014 INSEAD Case Study
Also available: Teaching Note
Get the case from INSEAD Case Publishing

QlikTech, with its disruptive technology and business model, seems to have found a market niche in the mid-market business-to-business software segment. The big 5 market participants are now starting to offer the in-memory technology that QlikTech has built its business upon. In the light of the traditional vendors’ encroachment, can QlikTech’s growth be sustained?