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In December 2013, a new political party – the Aam Aadmi Party (AAP) - contested the Delhi state elections against the two main parties in India. One was the three-term incumbent, the 127-year-old Congress Party, the other was the 33-year-old Bharatiya Janata Party. Smaller, younger and poorer than these, the AAP was fighting for greater transparency in public life on an anti-corruption platform. How could it best compete in this David vs. Goliath contest?