Coping with Environmental Legislation in Environmentally Responsible Supply Chains Atalay Atasu (Ed.), Springer (forthcoming)
Environmental legislation has increasingly affected companies in different industries and will continue to do so. Focusing in particular on the disposal of waste electrical and electronic equipment (WEEE), this chapter argues that firms are frequently unaware of threats posed by such legislation, poor at anticipating its provisions and effects, and generally not very skilful at representing their interests in the political process. Contrasting such firms (political ‘dodos’ or ‘sheep’) with a few (political ‘owls’) that have proven themselves to be successful political actors, we identify generic ingredients of effective corporate political strategies to cope with environmental legislation.