Monday, December 22, 2014

Flat-Screen Televisions

COSTANTINI James, MONTUORI Natalia, PACHECO Rachel
©2014 INSEAD Case Study
Also available: Teaching Note
 Get the case from INSEAD Case Publishing

The focus is on the flat-screen television industry from the early 2000s to the early 2010s. Aspects considered include consumer purchase behaviour and the role of retailers, diverse approaches taken by TV manufacturers, examples of entry and exit, and changing sourcing arrangements, which supports discussion of the industry structure and dynamics.