Monday, December 22, 2014 How Derived a"Place Surplus" in Dubai, U.A.E.

MAHROUM Sami, SCOTT Elizabeth
©2014 INSEAD Case Study
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The case examines the factors that influenced the founders' decision to establish in Dubai, and how the online job site transformed recruitment practices in the Middle East by facilitating access to skill and talent throughout the MENA region. Among the locational drawbacks the company had to overcome were low internet penetration rates, cultural barriers, and diverse legal and regulatory systems.