Thursday, January 29, 2015

Metal Can and Container Industry in 2014

LEE Matthew, SENGUL Metin
©2015 INSEAD Case Study
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This short case is a companion to the classic "Crown Cork & Seal in 1989" case, documenting the evolution of the metal can and container industry in the quarter-century following the rise of William J. Avery to the CEO position at Crown in 1989.