Monday, February 23, 2015

Executing Strategy on Two Fronts: The Rise and Fall of UBS under Marcel Ospel

HUY Quy, DUKE Lisa, JARRETT Michael
©2015 INSEAD Case Study
Get the case from INSEAD Case Publishing

The case describe the spectacular rise of UBS in the period 2000-2008 and its decline in the aftermath of the global financial crisis. CEO Ospel led an ambitious growth strategy, abandoning UBS's traditional risk-averse culture in favour of a more risk-taking form of investment banking in the USA.