Monday, May 4, 2015

The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

DUBOIS David, KAUR Mastak Pal
©2015 INSEAD Case Study
Also available: Teaching Note
Get the case from INSEAD Case Publishing

The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign. The case follows the decision-making process step-by-step, with particular attention to the use of digital channels in the launch strategy and social media measurement and ROI. Please visit the dedicated case website to access case videos and other support material.