Monday, May 4, 2015

Cycleon Re-Boot: From Niche Player to Global Service Integrator

VAN WASSENHOVE Luk, CRAWFORD Robert
©2015 INSEAD Case Study
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Cycleon moved from a non-asset company centered around IT solutions for consumer returns to a reverse logistics service provider that facilitates the take-back and processing (repair and refurbishment) of different types of returns. This case describes the strategic decisions taken by the CEO during the transformation and expansion of Cycleon in the past 10 years.