Friday, July 3, 2015

El Sistema: Vision, Process, Impact

WOODWARD Ian C., VONGSWASDI Pisitta, LARAMAUD Alexia
©2015 INSEAD Case Study
Also available: Teaching Note
Get the case from INSEAD Case Publishing

This case study describes the journey of “El Sistema”, a classical music education programme in Venezuela that illustrates the transformative power of music to improve the lives of millions of youths in some of the poorest communities in the world. Using the experience and insights of founder José Antonio Abreu, together with an analysis of the programme's development, the case shows how vision and inspiration are translated into a vibrant and effective organization in the long term. It covers the strategic initiatives and organizational processes used to engage and mobilize a critical mass of people to achieve large-scale impact throughout Venzuela and beyond.