Tuesday, August 4, 2015

The Nation Media Group (B): Launching the Business Daily

HUNTER Mark, VAN WASSENHOVE Luk
©2015 INSEAD Case Study
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The Nation Media Group began with the campaign for Kenyan independence, and struggled to survive through decades of dictatorship. Beginning in the 1990s the Group sought to grow by launching new editorial products. Challenges of editorial standards, recruitment and objectives, and finding and serving audiences, repeatedly emerged. Strategies were continually adjusted to fit unforeseeable circumstances.