Friday, September 11, 2015

Growth Strategies in the Pharmaceutical Industry (parts A & B)

BHATTACHARYA Shantanu, HASIJA Sameer, De MEESTER Sjiva
©2015 INSEAD Case Study
Also available: Teaching Note
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This case illustrates different growth strategies in the pharmaceutical industry. R&D management is a critical component of growth strategies, and the case demonstrates the importance of using a holistic framework for R&D when expanding the firm's business footprint. The case serves the purpose of comparing organic and inorganic growth strategies, and identifying the steps that are critical for the execution of these strategies.