Monday, October 5, 2015

Does Your Company Have the Right Logo? How and Why Circular and Angular Logo Shapes Influence Brand Attribute Judgments

JIANG Yuwei, GORN Gerald J., GALLI Maria, CHATTOPADHYAY Amitava
Does Your Company Have the Right Logo? How and Why Circular and Angular Logo Shapes Influence Brand Attribute Judgments Journal of Consumer Research (forthcoming)