Wednesday, October 14, 2015

Consumer Neuroscience: Revealing Meaningful Relationships between Brain and Consumer Behavior

PLASSMANN Hilke, KARMARKAR Uma R.
Consumer Neuroscience: Revealing Meaningful Relationships between Brain and Consumer Behavior in Cambridge Handbook of Consumer Psychology, Michael Norton, Derek Rucker, Cait Lamberton (Eds.), Cambridge University Press (2015) 152-179