Wednesday, November 4, 2015

IDE-India (B): To the Bottom of the Pyramid in Agriculture

PARKER Philip M., DELEERSNYDER Annelies
©2015 INSEAD Case Study
Get the case from INSEAD Case Publishing

Amitabha needs to define the market strategy for IDEI, an NGO selling low-cost irrigation products to the bottom of the pyramid, to ensure sustainability (to make it as independent as possible of funding). The fundamental questions are how to set up the supply chain and what price to charge for the products.