Friday, December 18, 2015

Justin Trudeau Wins 2015 Canada Election: A Blue Ocean Strategy in Politics

BOULOS Fares
©2015 INSEAD Case Study
Also available: Teaching Note
Get the case from INSEAD Case Publishing


The case describes how Justin Trudeau came from a seeminly hopeless third place (in the party rankings) to win a stunning majority and become Canada's 23rd prime minister. Trudeau's win is analsed through a Blue Ocean lens, showing how his campaign broke with the traditional rules of engagement by reaching out to non-voters, and increasing willingness-to-vote while lowering the cost-of-voter acquisition.