Thursday, December 3, 2015

MEZIAS Stephen J., KILLICK Colin J.
©2015 INSEAD Case Study
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Zee Entertainment Enterprises Limited (ZEE) is one of India's leading television, media and entertainment companies. It is among the largest producers and aggregators of Hindi programming in the world, with an archive of over 120,000 hours of television content. With the rights to over 3,500 movie titles, ZEE houses the world's largest Hindi film library. It entertains over 959 million viewers across 169 countries. A pioneer of the entertainment industry in India, ZEE's brands include Zee TV, Zee Cinema, Zee Premier, Zee Action, Zee Classic, Ten Sports and ETC Music. It also offers channels in regional languages such as Zee Marathi and Zee Bangla. The group’s integrated range of businesses support the content-to-consumer value chain model, enabling it to become a pioneer in content aggregation and distribution through cable and satellite as well as new media.