Thursday, December 3, 2015

Unilever in Vietnam: The “Perfect Village” Initiative

SINGH Jasjit, DUCE Helen
©2015 INSEAD Case Study
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Unilever Sustainable Living Plan (USLP) is a global initiative integrating Unilever’s commercial and sustainability-related agenda. In this context, Unilever is reviewing the progress so far of its new “Perfect Village” initiative in Vietnam, which seeks to build a financially viable rural business that also makes a positive social impact.