Monday, February 15, 2016

Toyota Motor Corp.: Heir Steers Carmaker out of Crisis

BENNEDSEN Morten, HENRY Brian, WIWATTANAKANTANG Yupana
©2016 INSEAD Case Study
Also available: Teaching Note
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In 2008-09, Toyota Motor Corp. became engulfed in a perfect storm: oil prices spiked, the global financial crisis brought car loans to a halt, the dollar tanked against the yen, and millions of Toyota vehicles in North America were recalled. Toyota posted its first ever loss since 1950. The case describes how Akio Toyoda, scion of the dynasty behind the Toyota empire, ascended to the top job in 2009, and turned the struggling carmaker around. It also tells the story of the Toyoda family, whose 8% ownership stake has enabled it to maintain control of one of the world’s most successful companies and steer it through one of the most difficult periods in its history.